Each live stream featured beauty experts sharing insider tips and tricks for how to best use their products. We integrated our cloud production module software with Zoom to make it a super simple experience for the remote talent. Simultaneously viewers could purchase moisturizers, makeup, hair serum, or other beauty products all within the platform as seen on their screen.
Bluemercury is known for stores where consumers can take advantage of the knowledge of their Beauty Experts, who are available to provide unbiased product recommendations, consult on topics such as makeup application or skin concerns and prepare free samples of just about anything they carry in store. LiveX was thrilled to help expand the brand's shoppable footprint with this remote production of expert Masterclasses.