PopLife - Kraken Launch Event

Last year, LiveX provided New York guests with a unique immersive experience with the new liquor product from the Kraken brand: Kraken Gold Spiced Rum.

With animation of tentacles and other undersea life transporting the 270-degree projection space of Lavan 541 to an oceanic environment, several actors portrayed historical legends of the sea and mingled with the crowd, occasionally bursting into monolouges.

The evening also featured a Break Room - where guests could smash things like statuettes and prizes from the captains treasure chest.

LiveX not only managed the theatrical elements throughout the evening but provided the projection operation and experiential accent lighting along with animation timing and cueing.

Behind the Scenes