Influenlink

Live X worked with Influenlink to integrate both in-studio and remote talent into a virtual, interactive shopping experience, live streamed to YouTube. The in-studio host informed viewers about various health and wellness products through conversations with influencers and specialists, who were brought in remotely from home, as well as live in the studio.

Audience members were given the opportunity to shop in realtime thanks to individualized QR codes displayed on screen for each product. They were also about to enter raffles for a chance to win prizes using hashtags in the comment section, with the winner being selected at random by talent during the event. The LED wall created a sleek backdrop, while the demo table served as the perfect space for the host to show viewers the products. The multi-camera setup in the studio allowed for us to switch between close up shots of the products and wide shots of the in-studio talent, creating a great viewing experience for everyone watching.

Behind the Scenes