When Vox Media needed seamless integration for a multi-camera shoot of 7 For All Mankind's Spring 2022 live fashion presentation, that could then be turned into an interactive shoppable event, LiveX jumped at the chance to help bring the newest looks to a live audience.
With Cara Delevingne, five dynamic models and one fabulous drag queen on stage at Ludlow House in New York City, the in-room audience was treated to an energetic dive into the inspiration and sartorial possibilities the collection offered.
Along with handling the post-production of the footage, LiveX collaborated with Smartzer, an interactive shoppable video platform, to stream an edited cut of the event.
Producers could then use the platform to build a show that allowed for the live execution of linked items correlated to the looks showcased during the event. The looks were available for instant purchase, bringing the sense of immediacy that was called for.
If you have any questions regarding interactive shopping integration, event streaming, or anything related to live production, don't hesitate to contact us.
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