Vox 7FAM - Shoppable
For 7 For All Mankind’s Spring 2022 campaign and collection with Cara Delevingne, LiveX in partnership with Vox Media produced a multi-camera shoot of the live fashion presentation at Ludlow House capturing a celebratory launch day. Five models on stage with one fabulous drag queen commenting on the fresh new looks gave the in-room audience an energetic dive into the inspiration and sartorial possibilities the collection offered.
Along with handling the post-production of footage, LiveX collaborated with the Shoppable platform Smartzer to stream an edited cut of the event. Producers then used the platform to build a show that allowed for the live execution of linked items correlated to the looks that were showcased throughout. The looks were available for immediate purchase by all attendees.