SEEN - TikTok Experiential Fashion

LiveX helped produce an experiential activation for TikTok during New York Fashion Week, transforming an empty studio into fun creator spaces tailored for influencers to capture and share elevated, engaging content on TikTok.

LiveX provided Immersive interactivity design, and experiential lighting and projection throughout the space, and helped create sharable moments in three main stations: "Get Ready with Me", "Fit Check" and "Runway". LiveX provided classic influencer / Make-up lighting at the "Get Ready with Me" station. For the "Fit Check" station we provided glam photography lighting and a professional photographer to shoot each guests look (instantly transferring photos to creators to post), For Runway moment station (in the venue's "Skylight Room" space), LiveX provided immersive display and lighting design, and programmed a user-friendly touch-screen kiosk interface for influencers to transform the immersive projections in the space.

Guests experimented with various color loops (provided by SEEN) and personalized the room with their TikTok usernames or custom text, enhancing the unique nature of the experience. Once their scene was set, LiveX provided a stabilized camera operator to shoot each creator’s Runway moment and transfer immediately for them to post.

Behind the Scenes