Truly Gold - Live Production, Encoding
Live X teamed up with VivaMonkey to produce a live stream for the launch of Truly’s new product, Truly Gold. Hosted by Monet X Change, the shoot was executed at Windmill Studios in Brooklyn, NY and live streamed to Twitter.
Influencers were sent the new product and invited to share content that showcased the beverage in their own unique way. This content was then shown during the live stream and judged by Monet X Change, with a rating system of “1-6 truly cans.” Depending on the score the content received, graphics were played out live to reflect the can count.